Skip to main content

Spatial technology in the fashion industry involves integrating virtual elements of fashion brands into real-life environments, enhancing customers’ visual experiences and enabling them to better visualize how these items can fit into their daily lives. Spatial technology applications in fashion extend beyond mere visualization; they allow customers to virtually try on products, explore details about packaging and contents, and simulate the experience of purchasing and wearing items alongside their existing wardrobe.

The global spatial technology market is expected to grow significantly in the coming years, with estimates suggesting a Compound Annual Growth Rate (CAGR) of 8-12% until 2028.

Estimates vary slightly, but most reports agree the global spatial computing software services market was valued at around USD 20-25 billion in 2023.
MarketsandMarkets predicts a CAGR of 23.4% from 2023 to 2028, reaching USD 80-90 billion.
Grand View Research anticipates a CAGR of 20.4% from 2023 to 2030, reaching USD 70-80 billion.

Customer adoption of Sephora’s virtual artist tool shows customers are ready to adopt AR technology to facilitate their buying journeys.

Benefits of Utilizing AR in Fashion

The adoption of AR technology in the fashion industry is driven by compelling reasons for both consumers and fashion professionals alike.

Enhanced Customer Experience

In the realm of fashion, customers seek a comprehensive experience with clothing items before integrating them into their wardrobe. Spatial technology enables consumers to virtually try on clothes, providing insights into how the design complements their style, body type, and even hair color. They can experiment with combining the item with other pieces from their collection, envisioning winning outfits with ease.

Boosting Profits through Reduced Returns

Online shopping presents challenges, particularly regarding sizing discrepancies that may arise upon receiving purchased items. Approximately 30-40% of items purchased online are returned due to fit issues, impacting the profitability of brands. AR clothing solutions offer consumers a clearer understanding of how garments will look on their bodies and align with their personal style, instilling greater confidence in their purchase decisions. Consequently, the integration of AR has already bolstered brands’ profits and is poised to further enhance profitability.

AR Sets Brands Apart from Competitors

Despite the increasing consumer demand for AR technology, a significant portion of retailers remain hesitant to adopt it. Brands that embrace Spatial technology in their clothing offerings distinguish themselves from competitors while meeting the evolving expectations of their audience.

AR Enhances Content Virality

The widespread use of social media filters underscores the public’s fascination with augmenting reality. Fashion brands, including Gucci, Calvin Klein, H&M, and Louis Vuitton, have leveraged AR technology to create engaging content that resonates with consumers, driving viral reach and engagement.

Fostering Customer Confidence in the Brand

Spatial technology serves as a conduit for building trust and confidence in a brand among consumers. By demonstrating a commitment to enabling customers to interact with their products virtually, brands convey a sense of care and attentiveness, fostering deeper connections with their audience through social media posts, virtual try-on, and Spatial technology experiences.

Spatial technology offers numerous benefits to the fashion industry, revolutionizing the way consumers interact with brands and products. Through spatial technology like Volv, customers can enjoy immersive experiences, virtually trying on clothing items to assess fit, style, and compatibility with their existing wardrobe.

This not only enhances the overall shopping experience but also reduces the likelihood of returns, thereby increasing brand profitability. Moreover, spatial technology enables fashion brands to differentiate themselves from competitors, captivate consumers with engaging content, and foster greater trust and confidence in their brand. By leveraging spatial technology, fashion companies can create more personalized and interactive experiences, ultimately driving customer satisfaction and loyalty in an increasingly digital landscape.

Leave a Reply